Dating back to the turn of the century, David Dunbar Buick founded the company bearing his name and built his first car in 1904.  It was called the Model B and included a 2 cylinder Overhead-valve design engine that was considered advanced for its time. By 1907 Buick had introduced 4 cylinder engines and the next year the Buick Motor Company was purchased by William C. Durant as part of his new company called General Motors.
Buick proved itself a pioneer with innovations in the 1920’s like mass produced Four-Wheel Brakes, an item only seen on custom cars prior.  By the 30’s, 8-cylinder engines were rolling off the line and, in that same year, Buick introduced the auto industry’s first rear turn signal to use a flasher. In the ‘40’s Buick saw the first torque converter type automatic transmission (Dynaflow) and by the 1950’s and ‘60’s saw increased sales because of technology like power brakes, power steering and 12 volt electrical systems.
By the ‘70’s Buick realized that the size of their cars were equivalent to the size of the Queen Mary and beginning in the to mid to late 1970’s to downsize the land barges considerably. By the 80’s (if not before) Buick had unfortunately been branded as a car for the “older” crowd. Even as technology and innovation continued to build at a fast pace around it, Buick could not escape the stigma of it’s perception.

Recently, Buick has attempted to re-create itself with sports figures as spokespeople talking about the newer image that includes SUV’s and re-styling.  Whether it will attract an younger crowd has yet to be seen

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